Without understanding what this information means for your company, and having the appropriate number of interactions with prospects to determine sales-readiness. But the myriad of paths to purchase make it increasingly challenging to effectively qualify leads as sales-ready.Īccording to the Online Marketing Institute, one reason it takes a multitude of touches to generate a sales-ready lead is the sheer amount of information required to deem a lead sales-ready: Budget, Authority, Need, and Timeframe (BANT). What’s more, when leads are passed from marketing to sales, they’re expected to be “sales-ready,” or at the decision-making stage in the buying journey. Others will visit your website, read your blog, and evaluate your competition before engaging with your company.Ī lot of information is needed to qualify a lead as “sales-ready” Some may read online reviews before engaging with your marketing team or filling out an online request for more information. Some may have discovered your company on the social web, while others learned of your products or services through word-of-mouth recommendations. They’re not even being exposed to the same information about your brand from the same sources. That’s why the buyer’s journey may differ from one consumer to the next they’re not all listening to the same radio spots to learn about your company.

Today’s consumers are also increasingly immune to traditional advertising and sales methodologies, meaning they conduct more independent research and take more convincing before they’re sold on making a purchase. He’s afraid that something like this having success will just pour fuel on the reunion fire but the reality is this book is just history and you wouldn’t have his new band were it not for that original history.Consumers are immune to traditional advertising and marketing strategies He could not emotionally deal with my book coming out for two reasons, firstly because it deals with all these people from his past that he now views as enemies and secondly because he has an all new Guns N Roses to promote and would like everyone to forget the Appetite lineup. None of that mattered to Axl who did not want me to release my book featuring the devils because it was basically like releasing a photo book of a wedding album ten years after a nasty divorce. Not only that but now there were FOUR devils many of the figures in my book that help tell the story became devils to Axl, Tom Zutaut, Vicky Hamilton their old manager who allegedly said something about Axl in the press, Robert John, their longtime photographer who apparently had some altercation and was now off limits with Axl regardless of the fact that they were all there and all important parties in the story who really had nothing but good things to say. By that time he had started his “new” Guns and wanted nothing to do with anything that promoted the Appetite lineup or the DEVIL a.k.a SLASH. There's an interview with him in this thread īut i thought this was interesting in that context:īack to Axl, he went from being the only one in 1994 who was excited about it to the only one really opposed to it.

If GNR released some music with DJ or something then they can then do all the 1991 flashbacks they want.but until they do.it's just like they're pretending they were the guys all along.which if you listen to canter seems to be what Axl wants us all to think.ĭon't really remember what canter said regarding this. A huge part of the set is him covering GNR and VR, but now he has an album of his own with Slash.so like or hate it, it gives it a feeling of being a band. Obviously you expect GNR to play the classic GNR hits and be GNR, but I'd love to see the band develop new material and legitimise their own legacy that way. It's just for me personally, Izzy has been irrelevant since the days of Gilby, seeing him reunited with the AFD line up would have been one thing, but recreating it with the modern guys seems pointless to me, and it's the very fact that I believe so strongly in Chinese Democracy 1 and that I'd enjoy a Chinese Democracy 2 that makes me become frustrated with how things are. I still believe in Axl's songwriting, and I'll loose my shit when something like 'Blood in the Water' is released for real, so I don't mean to be unduly negative.

I'm happy for fans enjoying Izzy, I've just lost respect for him after the RRHOF debacle. I said something very similar then recited what he owes me I said 'Goddamnit Izzy' aloud as if he owed me something

Touche salesman